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Seat & InStyle

Seat & InStyle

Mii by Mango Campaign Website

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Project Details

Car giant SEAT wanted to position their new SEAT Mii inline with well known women’s fashion brands InStyle and Mango. They wanted to communicate that their new car was the next accessory professional women needed. The campaign saw a fashion blogger take the car around Barcelona as that all important accessory for the dream shopping spree.

My Involvement

I Art Directed the project, advising on UX, messaging and web design execution.

Project completed whilst working at Time Inc.

Campaign Website

Campaign Website